Get your first home with a UX deposit

  1. COGNITIVE EMPATHY. This is an awareness that comes with understanding another person's perspective. UX practitioners try to be at “one” with this type in all projects. Hence we try to walk a mile in your shoes.
  2. SOCIAL EMPATHY. This is having a sensitivity or appreciation about what another person is ‘feeling’. This is a key player in services that intend to foster or create chemistry. e.g dating apps that pre suggest questions to ask your match that indicates you are paying full attention to the ‘details’.
  3. EMPATHIC CONCERN. This is a very natural and deeply bonded type. Think of the parent who is there for their child come hell or high water, this is an unconditional feeling/behaviour born out of unconditional love.
Photo by Eneida Hoti on Unsplash

Now if I were to pick the first two and commit to these types: Cognitive & Social empathy. Could I think beyond saving for a deposit to reach my goal by stretching my view on the blocker? i.e the blocker is really an opportunity if I can solve something for someone else using empathy.

Here is my big idea for an empathy-driven trend that packs opportunity!

An app algorithm that finds you the cheapest/ready to purchase tickets available for K Pop concerts in Europe. This takes the time consuming ‘search’ efforts away from the user and gives them a higher chance of actually securing tickets when we know this stuff sells out lightning fast. The USP could be a feature that allows you to ‘Air BnB’ your spare room or even share a bedroom so a fan travelling from e.g. Asia can stay at validated, fellow K Pop fans home in Europe. Using Google Translate to facilitate a chat UI so you can both ask/answer questions. Who knows maybe you could go to the gig together ; )




I design experiences and interfaces for a living. I believe that life can always be more simple.

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I design experiences and interfaces for a living. I believe that life can always be more simple.

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